Starbucks China

Since our entry into China in 1999, we have been focused on developing a company that is committed to sharing the Starbucks experience with Chinese consumers, “one cup, one person and one neighborhood at a time” while passing on classic coffee culture. We care about our partners, so that they can provide customers with a Starbucks experience that exceeds their expectations; and about the community, so that we can all work together to contribute to others.

Now, Starbucks has already opened more than 5,400 stores in over 200 cities in mainland China, employing more than 60,000 partners. This enables us to achieve our promise everyday through our stores.

We love coffee. And we sincerely believe that a cup of high-quality, handmade coffee can convey a sense of belonging and that this simple act can provide customers with positivity in their day. As a result of this, Starbucks has always been committed to fairly purchasing, roasting, and providing high-quality Arabica coffee beans. We have also established the Starbucks China Coffee Growers Support Center in Pu’er, located in the Yunnan Province China. The center promotes the development of Yunnan’s coffee industry by advocating sustainable cultivation. From seed to coffee cup, every link in the Starbucks chain is for our customers, so that they can visit our stores and know that their favorite coffees are world-class.

We love our customers. Starbucks is committed to providing customers with a consistently high-quality experience. At the same time, Starbucks emphasizes innovation, both for individual products and for services to constantly surprise and delight customers. Starbucks also respects China’s long history - in store design, local food, and beverages - integrating local customs into the Starbucks experience. We have currently opened six flagship stores in China which pay tribute to our love of coffee. These stores are located in Beijing Kerry Center, Beijing Tai Koo Li, Chengdu Tai Koo Li, Shanghai Disney Town, Shenzhen MIXC World and Suzhou Center.

Starbucks’ unique digital platforms, including the Starbucks Mobile App and My Starbucks Rewards helps us connect with our customers outside of ours stores. Starbucks has always been committed to creating emotional connections between ourselves and customers through continuous innovation. In December 2015, Starbucks launched their official Tmall flagship store to combine its unique store experience with an online “fourth space”, which was the first “Internet+Coffee” platform for Starbucks. In December 2016, Starbucks announced a strategic partnership with Tencent, on China’s top mobile social application - WeChat - to introduce a social gifting experience to encourage an emotional connection with others in today’s digital age. In August 2018, Starbucks and Alibaba Group formed strategic partnership to advance “New Retail” and transform the customer experience in the coffee industry in China. Working with Ele.me, Starbucks launched “Starbucks Delivers” to bring best-in-class coffee delivery experience to customers in September. In May 2019, Starbucks launched Starbucks NowTM, a mobile order & pay app technology in China to offer customers convenience and speed.